The genesis of F**K you money...
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In the digital economy, attention is currency. Media companies mint it daily." — Alex Rayno
Here’s why you—or your business—must think like a media company to build f**k you money shortly.
Make the money, take the money, or take the hits. I’m not here to judge—either way, you feel me.
If you're not creating media content around it, you may be leaving a ton of money on the table.
Let’s keep it real like a realist.
You desire to earn money without worrying about schedules, where sleeping in, taking a long lunch, or stepping away for a break is perfectly fine—no supervisor overseeing, no camera monitoring your every action.
Money that works while you’re at the beach, in traffic, or binge-watching Netflix.
No cap—that’s media money talking. (The New Money)
The genesis of F**K you money...
Old money is messy, and you know it, but the new money is clean, green, and more accessible than ever before in history. As a modern renaissance man, isn’t that the kind of wealth you’d strive for?
No, I’m not talking about throwing ads on some throwaway blog—though hey, that might sound cool. I mean a media strategy that’s deeply integrated with your company’s mission and operations.
I’m talking about owning the attention of people who’d rather hear from you than some corporate puppet.
That’s power.
That’s leverage.
That’s how you turn followers into customers without begging for sales.
If you must sell, as we all do, sell with confidence, not desperation.
Customers rarely reward a needy seller.
If you're constantly slashing prices or rushing to close, you've entered the prey zone—and that’s a place no serious business belongs.
The customer becomes a predator. You wouldn’t want to be a prey.
I’ve seen strong buyers turn into weak sellers—buying with pride, but selling like prey.
The truth is, if you can buy well, you can learn to sell with just as much power.
Selling in this context can mean anything; please understand me.
Employees may say, 'At least I’m not a seller,' as if selling is beneath them.
But influence, persuasion, and progress—they all begin with a sale.
Yes, you're a seller.
Your hourly rate reflects how much you've sold your time and effort for.
And if you don't like what you see, you've got the power to change it.
The playing field has never been this good for anyone to flex and freestyle their destiny.
You'd want to own the game that you've set up rather than becoming a slave to the game or algorithm.
Why bother when you could just open an Amazon FBA like I did here?
Attention is the New Oil
You don’t require a factory, warehouse, or employees.
Start with a millionaire mindset, elevate to billionaire frequency, and watch yourself rise to billionaire status.
The truth is, every company I’ve built began in my home, a library corner, or a buzzing café. No fancy office—just vision, relentless hustle, and an unshakable belief in the grind.
Just a phone, or a laptop and some expertise (optional) —whether it's street smarts or a problem you've resolved—and the courage to hit “post.”
Build with Purpose — Not for Likes or Hype.
Trust Beats Ads Every Time
People scroll past ads. They stop for stories. Your story.
You’re Already Doing It—You Just Suck at It.
Every email, every Instagram rant, every customer call? That’s content in disguise.
You’re just not recording the movie as it unfolds.
How to Start in 3 Simple Steps (Without Overcomplicating It)
Step 1: Steal This Content Formula
"How I F*cked Up!" – People love train wrecks (as long as you survived).
"Here’s What Works Now" – Skip the theory.
Give them the cheat code. Perhaps how you fixed your f*cked up act.
Community Building 101 is a proven Community Growth strategy that delivers real results.
We don't do theory - we focus on what actually works.
These battle-tested tactics have scaled our communities from zero to thousands while maintaining authentic engagement.
The best part? They create compounding leverage that hits harder tomorrow than it does today.
You see, permissionless publishing. I own the platform to a reasonable extent. I own my email list. That means I can:
Drop truth bombs at 3 AM
Launch ideas without committee approval
Pivot instantly when opportunities arise
Step 2: Pick Your Battlefield
TikTok/Reels – If you’ve got 60 seconds and a strong opinion.
Newsletters – If your audience actually reads them (rare, but powerful).
Podcasts – If you’re too lazy to write but love hearing yourself talk.
Step 3: Monetise Like a Pirate
Sponsorships – Get paid to mention brands (but only the ones you’d use anyway).
Digital Products – Sell the blueprint to your success like I'm doing here.
Community Access – Charge for the “backstage pass” (exclusive tips, tools, or group chats).
Where Most People Fail (And How to Avoid It)
Ghost Town Content (They build a mausoleum) – Talking to an empty room.
The cure? Build what you are.
Be the community you've created.
Man shapes society, and society shapes the man.
DM or email like it's your first customer—intentional, respectful, real. Even if I don’t reply, I see it. And I respect it.
Perfection Paralysis – Waiting for the “right” time to post.
Cure: Post now. Edit later. Momentum beats polish.
Vanity Metrics? Not my thing.
I don’t write for likes—I write with direction.
I’m heading somewhere real, and chasing hearts won’t take me there.
cure: Track ONE thing—how many people ask, “How do I buy or join your community of mindf*cked?”
If your offers aren't catering to a starving audience, before long, you may become a starving artist yourself. Not your portion, my friend.
The Cold Hard Truth
If you’re not doing this, your competitor is. And they’re using your industry secrets to build their audience.
Your Homework (Don’t Skip This):
Grab your phone.
Record a 60-second video answering or written content on: “What’s one lesson you learned the hard way this week?”
Post it. No edits. No fancy lighting. Just you doing your thing your way. Do your thing.
By now, you’ve probably noticed—I wrote this like a friend chatting with a friend.
No sales pitch. No fluff. Just real talk, grounded in value.
And before I set the pen down and dive into bed and snuggle in my snuggleready doona.
If you're thinking about starting your own internet business or diving into FBA like I did with my first company, just hit reply.
My team and I will walk you through it, step-by-step, in a way that’s simple, honest, and easy to follow.
Because when you win, we all win. And that ripple strengthens our whole community.
Thank you for reading this letter.
I'll see you in the next one.
Until next week,
– Destiny
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