Hustle beats talent when talent doesn't hustle. — Ross Simmonds

"Hustle beats talent when talent doesn't hustle." — Ross Simmonds

"Hustle beats talent when talent doesn't hustle."  — Ross Simmonds

When dopamine flows through the prefrontal cortex, something remarkable occurs — not only do you feel energised, but you also enter a state of deep, joyful focus. 

This neurological "flow state" is comparable to the euphoric high that some chase with stimulants like codeine or even cocaine.

Although I’ve never experimented with cocaine, I have experienced codeine's effects.

Cocaine once flashed across my path like a lit fuse, bright and dangerous, yet tempting. 

I didn’t fall for it. I had seen its detrimental effects, how it hollowed them out, leaving only a ghost of euphoria in its wake. 

So I walked away and never returned.

This drug doesn’t just hijack your brain—it rewires your obsession. 

This dopamine—the kind I’m talking about—hooks you just like the drugs I described.

Every sensation sharpens. 

Every moment feels electric. 

And if even a fraction of that synthetic rush mirrors the raw high of natural dopamine, then the addiction isn’t just understandable. It’s almost inevitable.

But here’s the twist: creators, entrepreneurs, and innovators get to channel this same neurochemical fire into building something meaningful. 

That’s the magic of deep work — not draining labour, but energised, intentional creation.

The Future of Work is Focused, Not Frenzied

What’s often labelled “deep work” is really just a focused, purpose-driven effort. 

It fuels you. It doesn't empty your tank — it fills it.

That’s why countless visionary thinkers share the same idea in different ways: the future of work isn’t about endless hustle; it’s about rediscovering the joy of creating something that matters.

Dopamine is not just a reward; it’s your brain's powerful way of signalling:

“This is worth building. Keep going.”

Burnout Isn’t Inevitable — Misalignment Is

Burnout usually isn’t about working too hard. 

Burnout is simply working on the wrong things in the wrong way. 

But when you're truly aligned with your purpose — your obsession — you might never feel like you're working a single day.

When I start writing, I sometimes just empty my mind in a single, uninterrupted flow. 

I might budget 20 minutes, but before I realise it, an hour has passed—and I'm breathing like I just finished an intense workout. 

To feel that rush more often, try pouring your thoughts onto paper. 

You'll discover a new kind of joy, a surge of natural dopamine.

Those are the kinds of addictions worth chasing.

That’s when you remember the deeper reason your hands were made or your mind. 

And when does that high fade? 

You’re not just resting—you’re tuning into a higher rhythm, uncovering divine patterns through stillness. 

Creation Requires Obsession

History proves it:

Leonardo da Vinci didn’t “balance”—he” became one with his craft.

Elon Musk didn’t just take breaks — he visualised futures no one else dared to imagine.

This isn’t just discipline. This is a possession — a creative calling.

That fire in your chest?

That’s not just motivation. That’s the universe demanding the birth of a masterpiece through you.

So, will you answer the call?

Obsession Isn’t a Weakness — It’s Your Superpower

Ever noticed how the world’s most unconventional thinkers win?

The ones who talk to themselves.

The ones who lose track of time.

The ones who live inside their ideas.

They don’t wait for motivation. They generate it.

That project that lights you up? 

That’s your zone. 

Stay in it. 

Build until the fire burns low, then pivot and go again.

Market Truth: Feed the Starving, Not the Indifferent

"If they’re not desperate, they’re not buying."

Your first product flopped? 

It probably wasn’t urgent enough.

People don’t buy “nice-to-haves.” They buy must-haves.

Identify real pain. Solve real problems. That’s where the money flows.

The Banks Lied — Now You Know the Truth

You once feared debt. 

We all did. 

Because we were taught it’s dangerous.

But the rich? 

They use debt as a tool. 

A form of leverage.

Banks hoard your deposits.

Lend it out.

Pocket the interest.

Throw your scraps in return.

That’s not financial wisdom — it’s manipulation.

Good debt buys income-producing assets.

Bad debt buys liabilities.

Borrow to build — and you win.

Digital Products: The Smart Creator’s Empire

Do you hate physical products? 

Too much overhead. 

Too many moving parts.

Returns and refunds. That shit isn't funny.

But digital assets? That’s the modern flex (The Genesis of F**K You Money like we chatted last week). 

Your email list = your digital army

Your content = your leverage

Tools like TrekWiser are your digital tool hub.

Give value first. 

Monetise later. 

That’s how you build a digital empire — no inventory required.

You Are the Asset — Not Just the Idea

Ideas are cheap. Execution is everything.

People sit around waiting for funding. 

But the truth? You are your best investment.

Every failure = tuition.

Every success = compound growth.

Skills = income security.

Your brain is the factory. 

Your discipline is the distribution. Use both.

To this end: Create Relentlessly

Right now, you’re not thinking or reading, rubbing minds together.

You’re creating. 

That’s where real momentum builds.

The world doesn’t reward the most talented — it rewards the most relentless.

Keep writing. 

Keep shipping. 

Keep failing forward.  Because one day, you’ll realise:

You are the million-dollar brand.

Unleash them with us.

Thank you for reading this letter.

— Destiny 

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