I have a Billion Dollar Dream
“The people who are crazy enough to think they can change the world are the ones who do.” — Steve Jobs
Before we head off. I hope this piece of writing finds you well.
If you’re reading this mindf*cked from our main site at Snuggle Times | Melbourne, I want to sincerely apologise for not having written in quite some time. I have been consumed by an overwhelmingly demanding job that has kept me from my true destiny.
Thank goodness, I am now back on track and relentless.
Yes, anyone can build a billion-dollar company, and it’s exciting to think about the possibilities!
The real challenge isn’t whether anyone can build a billion-dollar company, but overcoming that little voice of fear inside every one of us.
Many people hesitate just to try, but we’re ready to push forward. As they say, either you get rich or you die trying—so why not take that leap?
Some prefer playing it safe, sticking to a steady paycheck, and following the dogmatic rules, but that’s not for me. I’m passionate about creating something meaningful.
That’s why I jumped into the clean energy sector—because I want to build something fulfilling and impactful.
Last week, I was going through some data on green energy trends, and what I found was pretty eye-opening. Clean energy is wide open and untapped.
It’s like the internet in the 90s. The people who jump in now are the ones who’ll own the future. And Richard Branson, in his book “Like a Virgin,” even echoed it.
And if you’re reading this and it stirs something in you, then lean forward—because this letter is for you and me.
A few weeks ago, I got a job offer, and as I shared, I discussed how to keep your job. I took it, not because I love the grind—I hate it like hell—but because sometimes you MAY NEED A JOB ANYWAY.
While I’ve been working, I paid close attention to detail. Watching how other countries do things with what they do. Noticing how products get shipped into Australia from New Zealand, China, India, the US, Canada, and Malaysia, just to name a few. And you know what stood out? Packaging.
Most people sleep on it, but packaging is one of the most powerful weapons in business.
First impressions matter. Apple gets this—that’s why opening an iPhone box feels like an experience, not just unwrapping a product.
Some countries nail it. Australia and New Zealand are great at it. Others are still napping. They just slap stuff together durable enough to ship, but with no soul. No beauty. And they leave money on the table in industries worth billions, like food.
That’s when I realised everything we’re building with ePower Australia and Nigeria will be a puzzle. Engineered right here in Australia.
Pieces coming in from different top-notch suppliers, stitched together into something bigger and eye-pleasing.
Even our packaging matters. Right now, just the box alone costs us over a hundred bucks (US) to make for 100 pieces of our pocket-sized power box (the Pulse).
Sounds crazy, but that’s how much we value the first impression.
The thing is, we’re not chasing profit from day one like we always do. We’re chasing service and value delivery.
We’re building with the mindset that if we serve first, profit will come later.
We’re even planning to give away $10,000 worth of power units, just to get people using ePower—both in Australia and in Nigeria. It’s not new; we did it with our Amazon products. Keen on building your own store? Get the blueprint here.
Nigeria reveals life’s raw reality. The power struggle is a daily constant. I know this because I was born and raised there. Now living in Australia, my love for Nigeria is unchanged. I see it as an untouched forest and as the future of globalisation, fuelled by its smart people and young workforce.
Phones die, businesses stall, and entire communities shut down just because the grid is unreliable.
That’s why we built ePower Nigeria. The goal is simple: to never let the nation-state go dark again.
We went the extra mile of engineering solar-powered community benches—places where anyone can charge their devices for free. Free Wi-Fi, Bluetooth speakers, etc.
Some people told us to charge a small fee, like a dollar or so, but we refused. We want people to feel the value first, and it will remain free and valued forever.
Because here’s the deal: when people get massive value for free, they start asking, “If this is free, what’s the paid stuff like?” That’s where the real business kicks in. QR codes are embedded on every free project, so anyone can check us out instantly.
Now, let me be honest—our flagship product, what we call the Commander-in-Chief, isn’t free. It’s priced at around $3,999. A complete and instant off-grid solution.
This beast gives you full independence from the grid. Your home, 100% clean energy powered. No more begging the utility companies or being cut off. No more rolling blackouts. And we’re not stopping there.
We’re building an app so you can see exactly how your energy flows. How much you’re producing, when peak and off-peak times hit, and how to optimise your usage so you don’t overspend or undersupply.
Most people don’t even realize—they oversubscribe to solar panels and under-plan appliances. That’s why they face power surges or shortages.
Balance is everything in this context, and when in doubt, we’ve built a tool that can help you calculate and get realistic data on what you need.
You need to know when to discharge, when to recharge, and when to use your heavy hitters like fridges, air conditioners, and drilling machines.
For example, if you want to save money, you’d run your fridge more during daylight when solar power is strong and ease off at night. It’s just smart management and common sense.
As for life’s work, look, I’m telling you this because I see too many people drifting. They don’t know what to do with their lives. My advice? Just start building.
You’re not here for the sake of being here alone. You’re born to help the world become better.
Build anything. Stop worrying about profits on day one. Focus on service. Add real value. And trust me, the money will flow…
That’s how billion-dollar companies are born. Not by chasing a paycheck. Not by clinging to job security. But by being bold enough to step up, serve people, and create something the world can’t ignore.
So if you’re reading this, don’t just sit on it. Don’t just nod and scroll. Start building.
Even if it’s messy. Even if it scares you. Mine is scary af, but I'm doing it anyway!
The future belongs to the people who stop waiting and start moving.
I wrote this letter in a tired mood from my daily job, which I hated, but I can’t help but f*cking work so I can make my project work.
Thank you,
— Destiny
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